Join us for the Chamber Annual Leadership Lunch Event.
What to Expect + Engage with other businesses in the Hills Business Community + Great Food and Education + Grow and Learn from our fantastic guest speaker Adam Ferrier (Thinkerbell founder) speaking on The Advertising Effect - How to change behaviour.
What you’ll learn Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change.
The Advertising Effect - How to change behaviour We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how. Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
Encourage delegates to utilize the behavioural science behind motivation theory
Shed light on the key factors that must exist to create lasting change
Provide tools and techniques to put this new knowledge into practice
Flip everything you thought you knew about why we do what we do, on its head
About Our Guest Speaker: Adam Ferrier| Founder Thinkerbell Adam Ferrier is the founder of THINKERBELL, an agency that creates 'measured magic'. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He's also the author of “The Advertising Effect” and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio. The creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows. Adam also created the successful board game ‘The Analyst’ (translated into four languages). Adam Ferrier doesn’t just think outside the square – he’s blown the square up. An unstoppable force in the Australian advertising landscape, Adam was previously a co-owner of Cummins & Partners – Mumbrella Agency of the Year and a founder of Naked Communications. Adam also sits on the boards of social giving company Good Thnx, and social influencing company TRIBE. Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change.