Overwhelm in business happens when you don't have clarity about your next step or confidence about whether you're on the right path. This can happen when you are first starting out, or after you have become established but realise you want more ease and satisfaction from your business.
If you are following someone else's cookie-cutter process even though it doesn't feel right, or you are applying ideas in your business that actively go against your ethics, then it isn't long before you start to emotionally pull away.
And then it starts feeling like too much hard work. Or you do all the 'right things' but not get the results you want. Or you shy away from marketing because it feels pushy...
You're in business because you have a passion to do things your way and make a positive difference to your customers. So it stands to reason that your true power is born of practical strategies that are aligned with your unique personal values and strengths.
Standing in clarity about who you are, what you stand for, and whom you serve allows you to differentiate yourself and share your message with confidence.
This is where I come in.
My mission is to guide entrepreneurs to clarify their personal 'why' as a path to creating their business 'what' – so that their business structures, marketing strategies, and customer focus is aligned with their values and strengths – making business easier and a force for positive change.